Client Management

Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
Participating in new business pitches by providing research support and coordination
Assists with the coordination of press tours, events and review programmes

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
Develops and strengthens existing media relationships for self and the team
Monitors relevant news sources and alerts the team to relevant breaking news opportunities
Understands and identifies strong news angles and media opportunities
Secures on-going and regular media opportunities such as columns and Q&As
Organises and coordinates media interviews and press briefings

Content

Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Understands and develops knowledge around finding a good news angles or hooks
Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

Provides social media execution and management of related digital activity
Implements and maintains social media communities, campaigns and projects for digital clients
Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team working and development

Ensures personal and deliverable client objectives are met on an on-going basis
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
Supports with the training of graduates and interns wherever possible
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
Communicates account performance internally at account reviews
Provides reports to the Account Director or senior management team on request

General

Supports the Account Servicing team on ad hoc initiatives and projects
Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies