Job Description--Director Roundel Media

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

PRIMARY FUNCTION

This role leads the Roundel Media capabilities in Bangalore, reporting to Senior Director, Roundel Media Target in India. The person is expected to be a key player in setting media strategies for Roundel managed service campaigns in partnership with the Partner Solutions Group, Program Management, Performance & Insights and Go-To-Market teams in Minneapolis and Bangalore. The incumbent sets the strategy and annual goals across the global capabilities of media planning, trading & optimization and ad operations for the full funnel investments in managed services. The role acts as a catalyst and stakeholder for the Roundel product capabilities supporting operations, campaign performance and automation from Bangalore.

The person is expected to unlock value of a set of connected capabilities from Bangalore and plays an active role in delivering compelling advertising and media solutions to brands/companies while ensuring joyful guest experiences.

This role requires a strong ability to demonstrate strategic planning, business acumen with a keen eye on what’s happening on the broader media landscape, proactive decision making and strong execution rigor. Must be able to work in a fast-paced, highly interactive environment interfacing between senior leadership and middle management and the team at large.

Principal Duties and Responsibilities

Demonstrate strong expertise in retail / ecommerce media and applicability within the evolving retail media eco-system to provide thought leadership and best practices to the organization.
Partner with cross-functional teams across Roundel (sales, account management, creative, performance & insights) teams to understand brand and retailer growth objectives and translate these priorities into actionable retail media playbooks/ strategies that drive omni-channel demand and conversion
Influence product management leadership on key priorities for operational excellence and media performance.
Build talent strategies to attract, engage, retain and develop talent across the Roundel Media teams.
Establish and maintain clear communication between US and India teams, business partners.
Identify and lead projects individually and through leaders: defining operational & project scope, collecting requirements, providing analysis/development plans, and ensuring that leaders are working closely with Minneapolis teams during execution of operations and projects.
Establish and grow relationships with key decision-makers such as Vice Presidents, Sr. Directors, Directors and key leaders from India and Minneapolis to drive strategic business initiatives.
Ensure that team members are highly motivated and performing to their full potential by:
- Providing insightful, motivating and constructive feedback to the team, helping them gain insights about themselves, their effectiveness and the organization.
- Help the team integrate their goals and capabilities with the organization’s emerging needs.
- Identify and attract key individuals with the critical capabilities needed by the organization.
- Sets clear goals and objectives with ongoing coaching, performance evaluation and feedback to build the best team and do the best work
- Engages and inspires team to achieve challenging goals and high standards of performance.
Ensure self-development by being proactive in identifying and participating in training and development programs, classes, seminars or work experience to strengthen capabilities for future performance.
Drive cross pyramid collaboration to grow contextual knowledge
Support the Roundel strategic priorities, including Merch, Marketing and Digital focus areas
Focus on financials. Improve effectiveness of the team by introducing new systems and procedures and or improving existing processes.
Ability to bring external points of view (e.g. industry best practices) to fuel the innovation roadmap for media strategy

Key Competencies:

Ability to work horizontally across Marketing & Digital and enterprise to ensure clear understanding of Target’s strategic roadmap, M&D priorities and Roundel business goals
Deep understanding of business strategy, implementation/operational best practices and resource planning
Strategic thinker with effective, diplomatic and proactive leadership skills.
Critical thinking-ability to brainstorm on complex problems and leverage thought leadership to provide solutions
Excellent interpersonal skills with the ability to “read” people and connect with various audiences
Highly credible, collaborative, and resourceful style with the ability to work independently and as a team player.

Demonstrated ability to operationalize strategies across key stakeholder groups
Strong executive presence and communication skills with ability to present in a variety of settings to teams and senior leadership
Analytical acumen, demonstrated ability to deep dive into data, extract insights and provide guidance on actions
Root cause analysis and problem solving

MINIMUM JOB REQUIREMENTS :

Bachelor’s degree or higher in Business, Management, Strategy and Operations or other related field
10-15 years’ experience in advertising/ digital media; desired is 8-12 years of experience in leading large teams
Influential - able to engage and negotiate with business leaders and teams
Continuous improvement mindset with structured problem solving skills
Excellent verbal and written communication skills; ability to influence senior leadership
Strong collaborator with highly effective relationship and partnership skills
Demonstrated ability to be strategic and proactive, taking an integrated and data-driven approach
Understanding of digital creative production & ad serving technology
Self-starter, capable of setting goals and reporting progress against them